BRATTLEBORO — Three videos produced by Mondo Mediaworks for the Brattleboro Retreat were winners at the 26th Annual Lamplighter Awards on June 2.
The New England Society for Healthcare Communications held their annual awards to honor the marketing, public relations, and communications excellence of 58 hospitals, healthcare facilities, and marketing/advertising agencies.
Two Mondo Mediaworks productions, “Jim's Story”and “Raina's Story,” each brought home two silver awards, while the Building Hope Together video won an Award of Excellence.
“It's exciting to have our work for a local organization be recognized on a regional level,” said Shane McFalls, head videographer for Mondo Mediaworks, in a news release. “It's also nice for us here at Mondo to take a moment and pat ourselves on the back for showing that a smaller agency can measure up to the larger companies.”
The awards, held in Providence, R.I., had a total of 381 entries and recognized 189 of them with gold, silver, and awards of excellence.
Mondo Mediaworks started production on “Jim's Story” and “Raina's Story” in early spring of 2015. The two videos are profiles of former patient success stories and were used as part of Brattleboro Retreat's 2015 Annual Report to Stakeholders and Friends.
The videos have proved to be powerful in web and social media awareness, inspiring people to “share” the content and providing a place for others to share their stories.
The Building Hope Together video was produced to act as an overview of the organization. Originally designed for the web, the video has proved to be an effective expression of the organization's mission and environment and is now used for a variety of things, including employee orientation.
“Producing these videos, with the raw emotions and intensity of the stories, was such an amazing experience,” McFalls said. “It's very rewarding to be able to work on a project that has a goal of helping someone. Our hope for these videos is to inspire anyone who might be seeking help to pick up the phone and make that first call.”