BELLOWS FALLS — Clark-Mortenson Insurance & Financial Services' Facebook Task Force struck on the idea of turning “likes” on their Facebook page into scholarship funds for Meeting Waters YMCA's Reach Out to Youth Fund.
Naturally, their next question was, “Why not invite some of our friends to join us?”
On July 1, Clark-Mortenson, Savings Bank of Walpole, Claremont Savings Bank, and Brattleboro Savings & Loan launched campaigns through which they'll turn each new “like” on their pages into $1 donations to the regional Y's youth scholarship fund.
The campaign runs through July.
Sarah Dresser, Clark-Mortenson's Facebook Task Force chairwoman, describes the project as a win-win.
“We get to raise money for a great organization, we get to partner with other businesses that focus heavily on supporting the communities that surround us, and we get to increase our social media footprint. It doesn't get much better than this,” she said in a press statement.
Meeting Waters YMCA Executive Director Steve Fortier said he is grateful for the Clark-Mortenson partnership.
“We've partnered with Clark-Mortenson for insurance and risk-management support since before I joined the Meeting Waters Y staff in 1998. They've always been fantastic business partners. Now, as their '2014 Charity of Choice,' they're supporting us in a number of other ways as well, including this innovative idea of turning 'likes' into scholarship funds.”
For more information about the campaign, visit the Facebook pages of Clark-Mortenson Insurance & Financial Services, Savings Bank of Walpole, Claremont Savings Bank, Brattleboro Savings and Loan, and Meeting Waters YMCA.