It's the day the music died for one-trick marketers.
Facebook - the publicly traded company with a net worth greater than McDonald's and several other multinational corporations combined - has switched up its sharing algorithm, much to the chagrin of the self-appointed marketers of the status quo.
Facebook went pay-to-play for brands, and to some, that equates to selling out. Facebook isn't cool anymore.
They had a good run - marketers reliant on a one-dimensional marketing strategy, that is. For them, it's over. Facebook, however, is here to stay - cool or not.
RE: “BDCC: Out-of-state firm offered the best proposal” [Letters, May 22]: This letter does not address the fundamental issues that my piece [“Ignoring the talent in our own backyard,” Viewpoint, May 15] raised. 1) The RFP process was not communicated to my website, Brattleborology, as a contender nor as...
When I heard that the Brattleboro Development Credit Corporation (BDCC), a regional development nonprofit that brokers investment money to local startups and artisans, was on the verge of signing a $500,000 deal for a Colorado-based company to market Brattleboro, I couldn't restrain myself any longer. Here I've been as...